No doubt it is an age of fashions. The fascination of fashions is particularly very strong in our cities. Adults as well as teenagers know fully well the social importance of fashions. The craze to look smart and up-to-date is becoming even stronger. The garment industry, attractive advertising and films are mainly responsible for this craze. The T.V. commercials and the press have also affected and captured the imagination of the people. Pakistan working abroad have poured in a lot of money in recent years. Shopping plazas and markets have sprung up everywhere. Foreign designs and elegant dressmaking are very much in demand. Every week there are full page colour pictures of fashion wears, powders, perfumes and cosmetics. Fabrics, footwear, furniture, fast food and video films have become the fashion of the day. People in cities seem to have given themselves away to shifting fashions. Fashions move like windstorms. The glitter of advertisements makes everything look like gold. We should be on our guard, because all that glitters may not be gold in some cases.
